Dark Yarn User Experience and Discoverability Redesign

Dark Yarn, a fashion company with a new model for looking your best while also doing social good, had the clothing style but not the website user experience to match. Developed a new ux/ui to maximize the Shopify template features that made shopping and purchasing easier, increasing time on the site and basket size.

Drove a 26% increase in e-commerce sales for Dark Yarn through a streamlined UX redesign and navigation reorganization.

New global navigation and mega menu.

New landing page layout and navigation with a new filter system.

A new collections landing page to quickly allow customers to discover the look they are looking for.

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