The all-new Expert website started by finding a new Shopify template. Developing a more user-friendly user experience saw an immediate spike in how long customers spent on the site, as well as a lift in purchases. With the new template, the updated Expert brand popped off the digital page showcasing their performance, design and quality leadership.
Expert had a brand consistency problem across all of its customer touchpoints, from the web to packaging to tags and beyond. A brand book brought order and consistency to the Expert brand everywhere.
Generated over $28K in additional revenue in a single month for Expert Brand through a twice-weekly email campaign that increased site sessions by 400%. The new data-driven email campaigns have delivered consistently higher year-over-year revenue for Expert.
Improved new customer on-boarding journey. The old journey required multiple interventions from customer service to activate a new customer. The fully-automated new customer on-boarding journey freed up multiple hours per week for customer service to perform other duties while giving new customers immediate confidence in Expert as an apparel partner.
Developed a complete apparel tag system.
Developed a complete packaging system.
Expert had not attended a show since the Covid lockdown. Developed a convention strategy and calendar to return Expert to the show floor. Designed a new booth that with a few design element changes matches each shows main audience and theme. Expert saw an immediate return on their show investment by adding new customers in new markets.
Before and after of the website user experience and design.
