Toyota FJ Cruiser Trail Teams Grassroots Experience

Freelance creative director and copywriter for the Toyota Trail Teams--a group of talented and passionate brand ambassadors who toured the country driving Tacomas, FJ Cruisers and Tundras to grassroots off-roading events for hands-on demonstrations. Oversaw all aspects of the creative including environmental wraps and signage, direct emails and website content. Created the voice and tone for the Trail Teams. Wrote 23 webisodes and directed the production team to create the videos.